design
interactive
Pillsbury Bake-Off
Interactive
About:
The goal of this project was to create an online presence for the Pillsbury Bake-Off Contest. It was always a huge team effort.
I chose to make this interface design primarily blue to create a Pillsbury look and feel and tie it to their logo.
The primary message was about all the wonder recipes available from past Bake-Offs. This was communicated by the rotating recipe on the home page, and the thumbnail recipe images across the top of the second level pages.
The secondary message was about the everyday people that participate in the contest. This was communicated by the top home page image, and feature boxes on the main secondary pages. These boxes gave informational tidbits about past winners and their recipes.